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Subject: Niche Research: problems trump products EVERY time

Everyone gets this niche research wrong.

Only a handful of marketing experts teach it right.  Maybe they're keeping this 'secret' for themselves.

And copywriters have this down to a fine art.

Problems trump products.

Everytime.  All day long.

The secret to finding a niche isn't scouring Clickbank for hot selling products.  That's a dumb way to do it.

The secret is NOT to look for niches.

It's to look for problems.  Look for pain.

Find a group of people who meet and search online for solutions to their problems.

Now if you want to stack the odds in your favor you aim for the health & fitness, dating & relationships or wealth & business niches.

Three HUGE markets with problems that affect all of us at some point in our lives.

Three big markets with a HUGE emotional pull.

Then, and only then, once you identified the problem (not niche) you want to target...

... you find a product that's the best solution.

Instead of finding the right person to fit into a suit, you're tailoring a suit for the person.

Now there's a question...

How do you know this problem will be profitble.  Get you a return on your time invested.  Become a day job killer?

That's the next email.

For now...

Go find scour for problems. Sure find products on Clickbank, Amazon, eBay pulse and look at 43things.com but remain focused on the problem.

Use Google and search for:

[+] How to...
[+] Stop...
[+] Learn...
[+] Help me...
[+] Best way to...

Check forums and message boards. 

Look at ezines and subscribe to lists.  See what they're selling.

Read the front covers of magazines and think about the people you know.

See what you come up with and make a short list.

[insert name]

P.S.  Got a question... hit reply and ask.  I'll see what I can do.  Catch you a day or two.








